The Market Prospect of NMN in Cosmetics
1. Strong anti-aging ability:
As a precursor of NAD +, NMN can increase the content of NAD + in the body, promote the metabolic activity of skin cells, maintain skin elasticity and firmness,
reduce wrinkles and relaxation, delay aging at the cellular level, and meet the core needs of consumers to fight against aging.
2. Skin improvement and repair function:
It can activate Sirt1 protein deacetylase in cells, promote metabolism, enhance antioxidant capacity, resist free radical damage,
promote skin cell regeneration and repair, accelerate the recovery of damaged tissues, promote angiogenesis, and improve the overall skin quality.
3. Alleviating skin inflammation:
NMN can block the production of reactive oxygen species and the activation of inflammatory pathways, prevent eczema-like symptoms,
increase the protein of skin barrier function, reduce water loss, and relieve dry and tight skin.
Market demand growth
1.Increased consumer awareness:
With the improvement of people's living standards and the enhancement of health awareness, the demand for cosmetics has changed from basic beauty to functional anti-aging.
According to IIMedia Research, the global anti-aging market has climbed from $139.5 billion in 2015 to $216 billion in 2021,
and is expected to break through the $271 billion mark by 2024.
2.Applicable to a wide range of people:
Skin aging, damage and other problems afflict people of different ages, from young office workers due to stay up late, stress caused skin problems,
to the middle-aged and elderly skin natural aging, NMN cosmetics theoretically can provide a certain improvement, the potential consumer groups are huge.
3.Policy environment optimization:
In China, NMN has been officially included in the category of cosmetics raw materials, and the record number is the national makeup original character 20220002.
The relevant documents issued by the State Administration for Market Regulation in 2023 also provide more opportunities for the future development of the NMN market.
The US FDA announced that it will not restrict the sale of NMN until July 31, 2025, which brings positive signals for the development of NMN in the global market.
4.Production technology progress:
Tianjin Institute of Industrial Biology, Chinese Academy of Sciences successfully achieved a significant increase in the production of niacinamide mononucleotide (NMN)
through de nio synthesis, with a single production increase of more than 100 times, which will directly reduce production costs,
increase market supply, and provide a raw material basis for the wide application of NMN in cosmetics.
Challenge
1.Transdermal absorption problems:
NMN is a highly water-soluble ingredient that is difficult to pass through the skin barrier, and its external absorption and penetration effects are not as good as oral or injection methods,
which may affect the efficacy of cosmetics.
2.Stability challenges:
Products containing NAD + are easily degraded when stored at room temperature, which puts forward extremely high requirements for the production,
transportation and storage conditions of NMN cosmetics. Moreover, as a highly polar small molecule, NMN is not easily soluble in most oils and non-polar solvents,
which brings technical challenges to the addition of facial creams and other cosmetics.
Fierce market competition
1.Competition of similar components:
Emerging ingredients in the anti-aging market continue to emerge, such as pyrroloquinoline quinone (PQQ), glycerophosphoryl choline (GPC), ergothioneine, etc.,
which have great potential in cell repair, antioxidant, metabolic regulation and other aspects, bringing competitive pressure to NMN.
2.Fierce brand competition:
NMN cosmetics market has a large number of brands, including local brands, international brands and new brands, product homogeneity may exist,
consumers have a variety of choices, brands need to highlight their own advantages in quality, efficacy, publicity and other aspects in order to stand out in the competition.
3.Lack of clinical data
At present, there is a lack of sufficient clinical data to support the efficacy of NMN in the field of cosmetics,
and there are still controversies about whether its external use can produce the same anti-aging effect as internal administration, and what concentration can play the best effect.
4.Limited safety data:
Although NMN has been approved as a cosmetic ingredient, the long-term safety of NMN in different doses, use cycles and skin types still needs to be further studied and evaluated,
which may affect consumer trust in the product.
