The Main Direction Of The Future Of The Health Industry
The scale of China's nutrition and health food industry has reached 588.5 billion yuan in 2022 and is expected to exceed 800 billion yuan in 2027.
In 2024, the global nutrition and health industry has ushered in new development opportunities, and major trend directions are leading the market change.
From healthy aging to brain health to sports nutrition and oral beauty.
1.Elderly care and health industry:
With the increasing aging of the global population, healthy aging has become an important development direction of the nutrition and health industry.
According to data released by the WHO, the world's population aged 60 and above will reach 1.4 billion in 2030 and is expected to reach 2.1 billion in 2050.
Based on the current situation of market development, raw materials and trends related to healthy aging are gradually emerging in this context.
In 2024, the sales of healthy aging in the US dietary supplement market increased by 7.4%, ranking in the top 5 growth categories, and the market size is expected to exceed $1 billion in 2027.
Coenzyme Q10, curcumin, spermidine, resveratrol, PQQ, ergothione and so on are the hot raw materials of the track, of which ergothione in the domestic market growth is considerable
2.Sports Nutrition related Industries:
As more and more consumers pursue an active and healthy lifestyle, the potential of the sports nutrition market is being "tapped", from improving physical function and recovery ability to overall health,
the development trend of the sports nutrition market is also more specialized and segmented.
The global sports nutrition market size reached 18.56 billion US dollars in 2022 and is expected to reach 25.191 billion US dollars in 2027, with a compound annual growth rate of 6.3% from 2023 to 2027,
with major markets mainly in North America and Europe. At the same time, it is expected that the annual growth rate of China's sports nutrition food market is about 20%,
much higher than the growth rate of the global sports nutrition industry.
The main raw materials of sports nutrition market are protein, amino acid and electrolyte, and protein is still the main component, especially whey protein.
At the same time, the whole vegetable protein market is also growing rapidly, including pea protein, rice protein, broad bean protein, soybean protein and so on.
From the perspective of consumer product development, more brands will choose to mix a variety of plant proteins to form a complete amino acid spectrum to meet the health needs of more vegetarian
and plant-based people.
3.Brain Health related Industries:
As work pressures and lifestyles continue to change, consumer demand for brain health supplements continues to surge, especially those that target attention, memory and clear thinking.
Older adults remain a key demographic in terms of consumer demographics, but younger consumers are also driving growth in this category,
with more millennials turning to brain health supplements, especially after 2019
The compound annual growth rate of dietary supplements for brain health during 2018-2023 was 6.3%, much higher than the 4% growth rate of dietary supplements.
Classic raw materials are still the mainstream direction of brain health market development, including fish oil, ginkgo biloba, choline, PS, vitamin B12, magnesium, etc.
These raw materials have advantages of high cognition and large volume in the market, and many products are developed and produced around these raw materials.
In contrast, more and more new raw materials are emerging in the brain health market to meet the diversified health needs of the market,
including specialty plant extracts, microalgae, probiotics, mushrooms, berries, and pseudopurslane.
Taking the mushroom market as an example, market data released by SPINS (natural and mainstream channels in the United States) shows that in the 52 weeks up to June 16, 2024,
the largest sales volume of mushrooms in the VMS category in the United States is "cognitive health", with sales approaching $1800W, and the market growth is as high as 42.5%.
4.Oral beauty related industries:
The oral beauty market has grown rapidly in recent years, with increasing consumer demand for improving skin health and beauty through oral products.
From July 2019 to June 2024, the global compound annual growth rate of oral cosmetic dietary supplements was 21%. At present, the hot raw materials in the market are mainly collagen,
biotin, hyaluronic acid, antioxidants, herbal raw materials and so on. Based on the continuous iteration of scientific research, the market heat of probiotics,
prebiotics and postbiotics has begun to increase in the past two years.
